Rand Fishkin Whiteboard Penguin Update Help

Rand Fishkin on Penguin UpdateRand Fishkin covers off some interesting items on moz.com about the Penguin Update and what you can do about it Rand makes several points below:

  • It does not look like it is focused on improving search quality, strangely enough.
  • It seems like it has hit the biggest Blackhat spam offenders, but not all of them. It also effects some Greyhat  spammy backlink manipulation methods.
  • Does not appear to be connect with on-page SEO practices in particular, however outlinks could have been considered. Google released several other updates at around the same time, which makes it hard to diagnose which update caused the penalty.
  • It Appears to have targeted a larger number of web service industry sites which may have been engaging in spammy blackhat techniques.
  • It is not yet known if Penguin will be a rolling update, but first indication suggest it may well be.
  • Surprisingly, it looks like higher rankings for a lot of very odd, very spammy types of search results in many of the spammiest of spammy verticals/SERPs, which has frustrated many SEOs to no end.

Rand Fishkin has also crossposted about it on G+. Please also encircled SEOmoz on Google+… to stay updated with Moz.com WB+ videos

Rank Fishkin

Nevertheless, the results still seem to be unexpected for many who have not followed the so called link building methods, was there a bug in the code? What does Google want us to do? Whitehat? Content building?


2 thoughts on “Rand Fishkin Whiteboard Penguin Update Help

  1. Nice post. I was checking continuously this weblog and I am impressed! Very helpful information specifically the remaining phase 🙂 I care for such info much. I used to be looking for this particular info for a long time. Thank you and best of luck.

    1. Hello and thanks for the comment.
      Remember with the recent Penguin update it is more important than ever to diversify your anchor text. Also comment spam is getting hit hard, so there will not be many more comments approved unless they add some real value to the discussion. Comments that say, ‘hi, nice post, blah blah blah, with the keyword as the anchor text and a link to some spammy site will no longer cut it. You are risking getting penalised in the SERPs. You would be better to spend the time creating some good content, and then spreading the content around so people will link to it naturally. There will be more juice this way.

      Enjoy the mountain road,
      Peter Mead

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