To help you get started with WordPress SEO by Yoast, I will start with a little background for you. Below is a chat I had with Kate Toon on her show The Recipe For SEO Success.
To find out more, and see full details of Kate’s show follow this link: therecipeforseosuccess.com.au/wordpress-seo
Kate chats with Peter Mead about WordPress SEO and why it’s a great platform, and discusses useful plugins and common issues.
Some topics covered include:
- What is WordPress and it’s great
- An overview of Yoast SEO
- Some Good WordPress plugins
- About Updating WordPress
- Some thoughts on Google AMP
- Understanding permalinks
- WordPress mistakes commonly made
To learn more about SEO please click the link to enrol for the brilliant course: The Recipe For SEO Success
What is WordPress SEO
Please also be aware the name has also changed from WordPress SEO to Yoast SEO
WordPress is one of the most accessible website technologies available on the Internet today. It allows a person with a few technical skills to get started on a learning journey toward having a world class website. Then we need SEO. What is SEO and why do we need it?
SEO is a commonly misused term, which stands for Search Engine Optimization. Most people have heard of SEO already, if you own a website, you are probably getting spam emails from companies selling their services. But what does it mean and why do you need SEO for your WordPress website?
Put simply, WordPress SEO is the art of making optimization tweaks and changes so that Google can more easily find and index the page on your WordPress site, and others can link to you site. The end result is more relevant traffic to your site.
Why you need WordPress SEO
You need SEO for your WordPress Website or Blog because without it, no-one will go to your site. If they can’t find it in Google how will they ever know your site exists. If your lucky, some people may stumble across your site but that will do little to get you up onto the first page of Google.
How to get started with WordPress SEO
None of this is rocket science, and there are plenty of reference sites on the Internet that will tell you how to do all this yourself. The first place to start is with the Title tags.
“Will make a big difference”
The title tag, the most important tag on your site. It tells search engines what your page is about. A common mistake people make with titles is they put their own name or brand in their. This is not needed and it confuses the search engines. Better to put info about the specific page in the title tag, since your name or brand has already been indexed by Google and you don’t need to confuse it any more.
Noindex taxonomies in WordPress
If you want organic traffic from search engines such as Google, then you need to have technical SEO elements sorted out on your site. Simply install WordPress SEO plugin from Yost and then do the traffic lights right?
But you will need to pay special attention to Taxomomies. Taxonomies are post data such as locations or book reviews etc. any extra taxonomies on your WordPress site, that allow the same content to be accessed on more than one URL, will cause issues.
Google loves a nice clean website structure crawl. So go ahead and no index these extra taxonomies to let Google to crawl and index your WordPress website more effectively.
I’ve done this numerous times and more traffic always follows.
The video below gives a very quick rundown on where to find taxonomies and what to do.
Use WordPress SEO by Yoast
To simplify the complex, time consuming and daunting task of changing all the title tags, I recommend using WordPress SEO by Yoast. Packed with a lot of time saving features, it will also guide you through the process. This is one of the best WordPress Plugins I have seen.
Check it out: Download Yoast SEO.
Give it a try, then let me know what you think. If you have any questions or comments, I’d love to hear from you.
Peter Mead shares over 20 years experience in Digital and as WordPress SEO Consultant. Peter draws further knowledge and experience from his involvement as a SEMrush Webinar host and a co-organizer of Melbourne SEO Meetup. Writing articles based on his hands-on analytical and strategic experience. Peter is passionate about contributing to client success and the improvement of the broader SEO community.
Peter can be found on some of these sites:
Hosting the SEMrush Australian Search Marketing Academy Webinar: https://www.semrush.com/user/145846945/
WordPress SEO Consultant: Peter Mead iT https://petermeadit.com/
Co-Organiser: Melbourne SEO Meetup https://www.meetup.com/Melbourne-SEO/
More information About Peter Mead